Ageism and the Media

//Ageism and the Media

Ageism and the Media

One of my faithful PR LEADS called with a nit to pick.

A freelance writer for a well-known, national publication said they couldn’t use his comments because he was over 50. They wanted to appeal to people in their 20’s and 30’s.

While magazines targeting readers in certain age groups, ethnic groups, geographical groups or other groups is nothing new, having them limit their sources to those groups seems a bit odd.

Why wouldn’t people in their 20’s or 30’s want to learn from someone who has more years of experience? It seems like this magazine is cutting off its nose to spite its face.

I recall several wonderful leads offered by writers for Black Enterprise magazine that were answered by people of every demographic group. BE writers didn’t discriminate!

While I can see why my silver-haired client wouldn’t be a good cover boy if they are appealing to recent college grads, I can’t see why his advice wouldn’t be useful.

He also made a good point: Why do they even have to put in people’s ages?

Well, that shut me up. I couldn’t think of a good reason why. Newspapers and magazines have done it for years as a convention. But TV never has done this (unless age was relevant, like when a 60 year old woman gives birth to twins. At 60, it is news. At 20, it isn’t. Makes sense.).

I remember when I was a daily newspaper reporter and my city editor kicked back a story to me because I didn’t include the age of the city manager I quoted. When I asked the city manager her age, she was aghast! She immediately blasted me and my city editor (who she assumed was a man!). She was equally surprised when I told her my city editor was a woman.

She never did tell me her age. We ran the story like, ” ‘blah, blah, blah,’ said Jane Smith, city manager, who would not disclose her age.”

Sounds pretty stupid, doesn’t it?

By |2016-11-28T23:38:48+00:00February 16th, 2005|PR LEADS General Advice|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity