The speaking industry, like others, is facing constant change. Here are trends for 2018, according to Lois Cramer, owner of Book More Business who reviewed several trade groups’ reports.

“What we know are that clients are seeking more interactive programs. They are asking speakers to use their social media channels to publicize meetings. Virtual programs continue to have a role but don’t seem to be replacing in person gatherings,” she said.

What does this mean for you?

“It means that content reigns. Purely motivational or inspirational fluff will not make it. You need to describe your programs as “high content, motivational in style and tone” if you insist on the “M” word. If you do, “motivational” becomes a style choice, not a content choice,” she said.

Corporations and associations are looking for programs that will do one of these things:

  • increase productivity
  • profits
  • performance, communication, employee retention
  • increase shareholder value

“This means if the outcome of your program affects one of the above, you’re more likely to be hired. You’re also more likely to be hired if you can offer clients information, tactics, techniques, and strategies that can be applied immediately. Clients basically hire you to create a change in behavior,” she said.

To read the full report, go to

Lois works with professional speakers who want to book more business, make more money and fully monetize their intellectual property! She can be reached in the following ways:

Twitter: @loiscreamer
Phone: 314-374-4007