One of the immortals of the entrepreneurial world died last week. I think it would be nice to honor Jay Conrad Levinson, the author of the “Guerrilla Marketing” series of books that changed the lives of many entrepreneurs, including me.
More than any other author with the possible exception of Michael Gerber, Jay was responsible for planting the dream of entrepreneurial success for millions of people – and give them the tools to build their businesses.
I never met him or heard him speak, but I know many of his co-authors and they all praised him for giving them the opportunity to get their messages out with his brand.
No one knew what a “Guerrilla” was when he started out. Now, now one even thinks of spelling it “Gorilla.”
On Amazon, his bio says, “Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.”
His reach was far and profound.