Question: Who is the intended audience?
Answer: Executives, emerging leaders, managers, business owners, and any professional who aspires to one day lead a company or work in a management role.

Q: What is the book about?
A: In today’s turbulent economy, more managers and executives than ever need to become leaders of employees – and that requires they know how to motivate and inspire a workforce like the most forward-thinking CEO.

“Motivating like a CEO” means connecting people with purpose and passion toward a common goal. This book addresses the necessity for leaders to discover purpose; communicate it to employees in a clear and powerful way; connect them to it in a shared sense of purpose; and help them fulfill their own, individual purposes.

Motivate Like a CEO will show you how to:
• Inspire people to embrace and share your vision
• Speak with energy and confidence in tough situations
• Turn challenges into opportunities
• Get your team engaged, in the loop, and tracking real results
• Make time in your schedule for sharing your message of motivation throughout your company

Q: Why are you the best person to write this book?
A: As the founder and CEO of Bates Communications, Inc., I’ve worked with top leaders and CEOs of companies from the Fortune 500 to startups on improving their communication skills. My team helps these leaders and emerging leaders deliver powerful speeches, successful sales presentations, impactful media interviews, and develop strategic communications plans. Over the years, we’ve noticed one factor that makes successful companies stand out from the rest – their leaders’ ability to motivate and inspire employees, customers, and stakeholders in any situation.

My first book, the bestselling Speak Like a CEO (McGraw Hill 2005), addressed the qualities leaders need to speak with impact and command attention. What evolved from that book was the need to address the motivational aspect of leadership communications. The companies that are going to succeed through these turbulent times are the ones whose leaders tell a genuine story, get people connected with a purpose and a vision, and inspire employees to discover their own passion. These are the companies that will achieve their strategic goals. Now, more than ever, I think this is essential for getting our economy back on track and rejuvenating our workforce.

Q: How is this book different from other books on this topic?
A: There are many books out there on motivation, and quite a few more on how to speak effectively, but this book ties in the two. I also wrote the book with executives and a business audience in mind, and interviewed dozens of successful CEOs and leaders who have found the “secret” to engaging their employees to achieve strategic goals.

Q: Is there anything else we should know about this book?
A: For me, one of the most exciting aspects of writing the book was being able to tell these unique, wonderful stories of CEOs and leaders who really “get it” – it being how to motivate and inspire. Some of the stories featured are those of the CEOs of Raytheon, Dow Chemical, and The North Face. One of the stories featured is that of a former executive of United Health who used the power of motivation and communicating a vision to get the entire company on board and “jazzed” about changing a long-standing operating procedure.

Lastly, I’m proud to announce that the book has been endorsed by many leading business authors (Marshall Goldsmith, Charles H. Green, Ken Blanchard) and CEOs themselves. Their thoughts can be found here:

More about the book can be found on my website: or just by checking it out on