Not if you ask Michael Vick!
That old PR maxim just doesn’t hold water when you do something really, totally stupid and undefendable.
I guess OJ would second that opinion!
OTOH, many celebrities and politicians have “rehabilitated” their images, but only after much pain, expense and time.
Better to consider your actions before you say or do something stupid.
The world is a very small place today and if you don’t want to become the Michael Vick of your niche!