The Secret to Incentive Program Success: Incentive ROI that makes bean counters smile! By Robert S. Dawson, CITE, (Author) and Roger S. Peterson, (Contributor)

Question: Who is the intended audience? Answer: This book is intended for both buyers and sellers of tangible non-cash incentive programs.  Sales and marketing executives that have struggled to have their incentive budgets “approved” will love this book.  Incentive companies that have suffered from the AIG effect will love this book. Q: What is the [...]