The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.
How to Build an Effective Media List That Generates Coverage for YouDan Janal2016-11-28T23:38:22+00:00
Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.
Reporters Want to Receive Press Releases by Email, New Report ShowsDan Janal2016-11-28T23:38:22+00:00
We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.
PR LEADS helps you:
Reduce your stress
Make getting publicity fun
And, it's easy to use...
We'll even train you!
The Easier Way To Get Publicity
PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:
Create marketing tools for your handouts and websites
Position you as an expert
Show why you are better and different from competitors
Justify raising your rates and fees
Grow your business
Help your clients get publicity