Dan Janal | Publicity and PR Leads Blog

Summer isn’t over on Labor Day. Only the pool lifeguards go away. Otherwise, summer continues until September22. For many of us, September and October are the best months. No humidity or rain. So why do people get depressed on Labor Day and say “Summer is over?” It’s time for a new attitude.

People are yelling at government to create jobs. Isn’t that the role of business? Why aren’t businesses creating jobs by creating new products and services and creating demand for those products?

If you’ve been laid off, downsized or whatever, stop complaining and start your own business. You have nothing to lose. After all, what are the alternatives? Sitting on your butt and collecting unemployment? Offer your skills to people and companies you can help. That’s how every single business ever got started. I started my business after I got fired. That turned out to be one of the best things that ever happened to me (right up there with getting married and starting PR LEADS). My business has given me the freedom and independence I wanted and I’m sure you crave. So find a business coach like Mark LeBlanc (http://www.smallbusinesssuccess.com) and get started! Don’t know what you want to do? Get help from Dr. Debra Condren http://coaching.ambitionisnotadirtyword.com/

The smartest people in the book world — publishers, publicists, marketers, social media experts and authors — will be gathering in San Diego on September 25 & 26th to reveal their secrets and share the latest information on how to launch a book in the 21st century.

Arianna Huffington

Arianna Huffington, along with high-level executives from HarperCollins, Simon & Schuster, Hay House, New World Library, and a dozen experts, will be sharing their techniques for marketing your books in today’s world at the Second Annual 21st Century Book Marketing event.

What you’ll learn:

* The national TV shows that everyone author needs to be on (and the ones to skip)
* The 21st century PR techniques that propel book sales.
* The 3-step formula for acing every interview with Joel Roberts, master media trainer.
* NEW publishing and distribution options for your book
* Secrets of attracting web traffic and building your list.
* Beyond the bookstore sales via webinars, viral videos, podcasts, etc.
* Social networking on steroids: Facebook, Twitter, LinkedIn, etc.
*Why is Steve Jobs the world’s best speaker? Now – you can be too!  Carmine Gallo will show you how.

See a short video from last year’s event here: www.21stCenturyBookMarketing.com

Experts will also reveal:
*Why a Facebook fan is worth $71.84.
*The BEST day and time to tweet your message.
*Why you must have an ‘ethical bribe” for your book launch.
*Social Media Sells Books…the proof you’ve been waiting for.
*Beyond books –  the products that really count today.
*The future of publishing – the inside scoop from those in the know.

Last year’s event sold out early.  Don’t be left out.

To sign up for this event and get your tickets  please visit: www.21stCenturyBookMarketing.com

I look forward to seeing you in San Diego!

P.S. The networking at this event is insane!

Can’t think of a way to get publicity?

Search no more.

Here are 27 news hooks to get publicity posted by Henry Devries, Henry DeVries, Assistant Dean for External Affairs, UC San Diego Extended Studies and Public Programs.

Here’s the link http://ow.ly/2xAlS