Should Press Release Headlines Contain Puns and Jokes?

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Should Press Release Headlines Contain Puns and Jokes?

One of the journalism blogs I read asked whether search engines were killing the puns and humor from headlines.

You see, back in the day, headline writers tried to hook people in by creating interesting headlines that captured the imagination.

I remember one headline I wrote when I was an intern for a newspaper in Huntington, West Virginia. It was told the story about Hawaiians who wanted to recreate the adventures of their ancestors by canoeing to different islands. My headline was “Polynesian paddlers plan Pacific pilgrimage.”

My chief copy editor was impressed and ran it!

I also remember a real dud about the opening of the ice skating season:

Have an ice day.


So what’s the issue here?

Headlines are now indexed by Google and they are searched by people like you and your prospects. Are they looking for “a nice day” or are they looking for “when does the city ice rink open?”

Chances are, it is the latter. And you need to write your headlines to reflect the keywords that people use.

I’ve studied this extensively with my service that writes, optimizes and distributes press releases. One thing I’ve found is that if you rely on your instinct to use keywords, then you will miss the boat. You must do keyword analysis to find the keywords that your prospects are using. If you don’t, they will never find your website and you will never have them enter your pipeline.

I do this analysis for my clients. If you’d like me to create a report that shows you the keywords that you should be using, click here.

You’ll get a report that shows you which keywords to use in your press releases, articles, blogs and websites so you get more traffic and more visitors to your website.

Click here to order.

I hate long sales letters. If you have questions, call me at 952-380-1554.

By |2016-11-28T23:38:21+00:00May 23rd, 2011|Press releases, Publicity|0 Comments

About the Author:

Dan Janal, author of "Write Your Book In A Flash!" helps leaders write books so they can get more clients and sell more products. My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to

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