Why I Won’t Buy Your Book for 99 Cents
I’ve been trying to crack the code for selling books online without spending a fortune on “bestseller campaigns” or spending thousands of hours pestering friends to buy books. So when one of my trusted consultants suggested I sign up for Goodreads and Bookbub, which I did. Goodreads is a wonderful service that lets you know what books your friends [...]
You Know You’ve Arrived When… (Part 2)
Continued from last week! You know that you’ve arrived when… People recommend you without you asking them to People start telling your signature stories and your famous quotes (even though they shouldn’t) People say, “When I was in college, we used your book as the textbook for the course.” People say, “I took an idea from your book (or speech) [...]
Try Writing on Note Cards
I love writing on computers. It seems as if I think with my fingers. Nevertheless, there’s a beauty, simplicity and elegance to writing on index cards. 1. You can rearrange the cards to suit you new ways of thinking as new ideas pop up 2. You can arrange thoughts into chapters, subchapters and sections 3. You can easily move one [...]
You Know You’ve Arrived When…
One of my clients told me she was mobbed at the NSA conference during breaks. I said, “You have arrived.” That, of course, made me wonder, what are the other signs that you’ve arrived? You know that you’ve arrived when… You see your name everywhere that matters Clients sign up for your services without talking to you Clients ask for [...]
Quote Me! Thoughts About Plagiarism
I’m glad that plagiarism raised its ugly head. As a former journalist and current writer, there is no greater sin than stealing someone else’s words. Unfortunately, the internet has made it so easy to copy words, pictures, music and other intellectual property that most people don’t give copying a second thought. They copy first and ask for forgiveness second. [...]
8 Marketing Lessons from Muhammad Ali
Muhammad Ali was a world-class marketer. Here are the lessons we can learn from his business skills: 1. Blow your own horn. He was not shy. He proclaimed he was “the Greatest.” Are you afraid to point out your accomplishments? 2. Believe in yourself. The first sale is to yourself. Ali truly believed he was “The Greatest.” 3. Create memorable [...]
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