How can I pitch my story to reporters?
People ask me how to pitch their stories to reporters. Here are my key tips. I’ve written them with an economy of words because you should too! You can get your point across by writing short messages. Find the right reporter. Read a few articles to get to know them. Determine which part of your story would interest the [...]
How can I promote my podcast?
Question: I wrote a press release to promote my podcast. What should I do next? Dan: Here’s what I suggest: Post the press release on social media. Share the press release with the experts you have interviewed. Let them know you are getting PR for them. Show the press release to experts who won't let you book them. The press [...]
Book Marketing Lesson from Spencer Johnson, Author of “Who Moved My Cheese?”
You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways from a very successful author’s [...]
Sell More Books with an Amazon Giveaway
Grace Allison Here’s a unique book marketing tip from Grace Allison: She did an Amazon Giveaway for five days July 1-5. “I gave away five E-books of the ‘Do You Have a Dream Workbook: 5 Keys to Realize Your Dream’ for a total of $16.25. The result was 151 new followers on Amazon and 151 [...]
Writing a Book? Get Beta Readers
When I posted a notice in my ezine asking for volunteers to be beta readers for my new book, “How to Write Your Book in a Flash: The paint-by-numbers system for writing the book of your dreams FAST!” I was thrilled to have 10 people respond! Upon further reflection, I was surprised that 10 people actually knew what a beta [...]
Getting Results from Your Press Releases
There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press release. Perhaps that was so [...]
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