Dan Janal, president of PR LEADS
One of my clients was pre-interviewed for a TV newscast. She asked me how she can ace the live interview. Here’s what I told her:
·      Make a list of 3 points you want to cover. Make sure you work them into your answers.
·      The reporter will ask the same questions as in the pre-interview. I’d suggest you review your answers and see if there is a way to make them shorter — without sacrificing content.
·      Next, see if you can make your comments memorable. Try to think of a rhyme, alliteration (using same letters to start several words), or a cute phrase that would be a good “sound byte.” For example “Proper planning prevents poor performance.” That would be nice, but not entirely necessary. It makes your message more memorable.