Question: Who is the intended audience?
Answer: I wrote Design to Sell for business owners and self-employed professionals who want to use design as a competitive tool by creating a system to produce their attractive marketing materials without the need to hire expensive graphic designers. It’s the perfect choice for entrepreneurs who want to efficiently set their marketing materials apart from the competition.
Q: What is the book about?
A: Design to Sell is divided into four parts. Part One introduces the basics of effective design to business owners without previous graphic design experience. Part Two provides a step-by-step introduction to working with Microsoft Publisher, a low-cost software program that ships with many versions of Microsoft Office. Part Three provides a step-by-step tutorial covering the creation of everyday projects, like newsletters and postcards. Part Four emphasizes the details that can make or break design projects, and includes before and after examples.
Q: Why are you the best person to write this book?
A: I’ve been introducing business owners and non-designers to graphic design for over twenty years. My first (of 38) books was Looking Good in Print: A Guide to Basic Design for Desktop Publishing, which the NY Times called “the one design book to buy when you’re buying only one.” Through my books and seminars, I’ve helped hundreds of thousands of non-designers master the basics they need to use design to bring their words alive in print and on screen. It’s a topic I love, and I continue to get great pleasure from sharing with others.
Q: How is this book different from other books on this topic?
A: Most graphic design books focus on mastering software techniques and are intended for professional designers. Design to Sell is the first to combine an introduction to the basics of effective design with a step-by-step approach to creating specific projects, like postcards and newsletters with a software program already installed on the computers of hundreds of thousands of Windows computers.
Q: Is there anything else we should know about this book?
A: For more information and sample chapters, visit www.designtosellonline.com
Great going Roger! It is always wonderful to see a person get recognized for outstanding work. You are a true professional, and I am proud to call you friend. Keeping making an Impact on Entrepreneurs.
The Accelerator For Success
Appreciate your site, glad to get over here and see the great collections – you must be into speed reading…
Roger is the boss with the word-hot-sauce!
Now I have to personally get cracking on the Microsoft Pub and learn these details, as your sites are so excellent – and your newsletter configurations look so clean and inviting-
Thanks for this great summary Dan and Roger,
This Blog reminds me the reason I like bloging so much, the interaction is very important with readers and you guys have it right. Looks great too, will be back for more posts, David the mover.
Excellent content and style…keep up the good work!
Great little blog you’ve got here – keep up the good work. Patch.
Excellent content here and a nice writing style too – keep up the great work!