Publicity

Musings on Labor Day

Summer isn’t over on Labor Day. Only the pool lifeguards go away. Otherwise, summer continues until September22. For many of us, September and October are the best months. No humidity or rain. So why do people get depressed on Labor Day and say “Summer is over?” It’s time for a new attitude. People are yelling [...]

Musings on Labor Day2010-09-07T13:14:50+00:00

27 Hooks to Get Publicity

Can't think of a way to get publicity? Search no more. Here are 27 news hooks to get publicity posted by Henry Devries, Henry DeVries, Assistant Dean for External Affairs, UC San Diego Extended Studies and Public Programs.

27 Hooks to Get Publicity2010-08-31T16:51:47+00:00

Madrid Chronicles – Day 1

So far, so good! Madrid is a very pretty city with lots of grand buildings adorned with decorative sculptures or intricate grillworks. There are lots of good pictures to be had here. Everything is fairly close together and the subway stops are every where.  It is easy to get around.It is also very hot so [...]

Madrid Chronicles – Day 12010-07-27T06:06:11+00:00

Get Publicity By Conducting Surveys

Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!

Get Publicity By Conducting Surveys2016-11-28T23:38:23+00:00

Position Yourself as an Expert: Host Your Own Contest

I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.

Position Yourself as an Expert: Host Your Own Contest2016-11-28T23:38:23+00:00

Should you pay outrageous fees for article reprints?

Some newspapers and magazines charge for reprints. Some don't. And some charge a small fortune. Here's a way to maximize articles without paying ridiculous prices for reprints.

Should you pay outrageous fees for article reprints?2010-06-16T14:53:24+00:00

Publicity Tactics: Does Old Media Still Matter?

Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns.

Publicity Tactics: Does Old Media Still Matter?2016-11-28T23:38:24+00:00

Play Ball! It’s Opening Day

I’ve always loved Opening Day for baseball because when you look at the standings, everyone is even. Each team is in first place. Each team has the whole world open to them. Same with you. Treat Opening Day as a time to start over. 1 Reevaluate your website. Is it up to snuff? [...]

Play Ball! It’s Opening Day2016-11-28T23:38:25+00:00

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