Publicity consultant Dan Janal will share his latest research findings on how to optimize media releases so they appear higher on search engines at the Friday Wrap Conference in Las Vegas on May 9, 2011.
When you write an ezine, be sure to post the article to your blog. Google could index it and it could rank high in their results. I can't guarantee that will happen to you, but it does happen when I do it. Here's proof.
It’s been a year since I resumed writing this weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on.
Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.
Google announced it has cracked down on “content farms” that are full of trivial articles that yield unsatisfying results. Their intent is pure: they want to get the best possible search results for their searchers – you and me. But their method is open to debate.
Watson the computer beat two of Jeopardy's all-time champs. But was it a publicity stunt or was it an honest match? As any arm-chair player of Jeopardy can tell you, there are two essential skills needed to win: 1. knowledge of facts, history, trivia and wordplay. 2. a quick trigger finger. Watson knows the answers. [...]
There seems to be a new trend going on among local TV shows as well as cable news shows to sell interview spots to authors, speakers and business people for fees ranging from $900 to $4,500.
For my new book on how to get more leads and referrals, I asked my followers for tips. Here are the answers. If you'd like to suggest your ideas, please click this link and I'll send you a copy of the electronic version of the book -- plus you get great publicity! Click this link [...]
I used to believe that you should do your own publicity. After all, who can tell your story better than you can? Turn out, I was wrong. I’ve spoken to thousands of people in the past year about writing press releases during my speeches at conferences and on teleseminars and webinars. Now I am forced to admit that I was wrong. You can’t write your own press release and you can’t do your own publicity.