Pitching Reporters: Don't Make These Mistakes

Reporters need ideas from you to write their stories. But there is a right way and a wrong way to pitch your story. Here are a few tips on what not to do so you can get free publicity. Don’t even think of breaking these rules if you want to get published. 1.     Don’t assume [...]

10 Free Publicity Tips for Building Relationships with Reporters from Publicity Consultant Dan Janal

When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for expert and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend [...]

By |2016-11-28T23:38:17+00:00May 4th, 2012|Publicity|0 Comments

Publicity Tactics: How to Become a Respected Name in Your Industry So You Can Get More Clients

If you’re like most consultants, the biggest problem you have when talking to new clients is to answer the question, “Why should I hire you instead of Katherine?” And if you are like most consultants, you’ll point to your college degrees and rattle off the names of your clients. The trouble is, most consultants can [...]

Media Training Tips for Politicians from Publicity Coach Dan Janal

I’m hooked on all the news and opinion shows about politics. I’ve noticed several media training tips that politicians seem to use. Could they help you? I hope not! That’s right. Not. These answers are probably the least-classy way to respond to media – and they do it all the time. 1.     Deny you said [...]

By |2012-04-23T19:26:40+00:00April 23rd, 2012|Publicity, Publicity thought leadership|0 Comments

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