Publicity thought leadership

/Publicity thought leadership

Happy 12th Birthday, PR LEADS! Lessons To Help Grow Your Business

Twelve years ago this month, I got a contract to resell the ProfNet service. I had spoken about ProfNet in my speeches and realized the people in my audiences couldn’t afford it. So I contacted ProfNet and they agreed to let me resell their service. But they said I needed to make sure the people [...]

Pitching Reporters: Don't Make These Mistakes

Reporters need ideas from you to write their stories. But there is a right way and a wrong way to pitch your story. Here are a few tips on what not to do so you can get free publicity. Don’t even think of breaking these rules if you want to get published. 1.     Don’t assume [...]

Amazon Bans Junk e-books

Hallelujah! Amazon is banning what it calls “junk” e-books. You might know them as Private Label Resale (or Reseller) Rights Products. Those are the “books” that “get rich quick” scammers have been trying to sell to unsuspecting wannabees who want to make money from content. The idea is you buy the product, then you buy [...]

By |2016-11-28T23:38:17+00:00May 24th, 2012|Branding, Publicity thought leadership|2 Comments

12 Reasons the Facebook IPO Failed

Facebook’s shares are not climbing the stratosphere and everyone is wondering why. Here are 12 reasons. 1. The public is not as dumb as Wall Street thinks. They’ve been through numerous tulip bulb fantasies before and have seen them blow up in their faces. Maybe the small investor is becoming risk averse. 2. Where’s the [...]

By |2016-11-28T23:38:17+00:00May 23rd, 2012|Publicity thought leadership|2 Comments

Publicity Tactics: How to Become a Respected Name in Your Industry So You Can Get More Clients

If you’re like most consultants, the biggest problem you have when talking to new clients is to answer the question, “Why should I hire you instead of Katherine?” And if you are like most consultants, you’ll point to your college degrees and rattle off the names of your clients. The trouble is, most consultants can [...]

Media Training Tips for Politicians from Publicity Coach Dan Janal

I’m hooked on all the news and opinion shows about politics. I’ve noticed several media training tips that politicians seem to use. Could they help you? I hope not! That’s right. Not. These answers are probably the least-classy way to respond to media – and they do it all the time. 1.     Deny you said [...]

By |2012-04-23T19:26:40+00:00April 23rd, 2012|Publicity, Publicity thought leadership|0 Comments

How to Find Your Ideal Coaching Client Who Won't Drive You Crazy

3 Steps to Identifying Your Key Customer When I coach my clients, and I ask them who their ideal client is, they usually say, “Everyone.” That’s because they honestly believe that their message can help everyone. And it probably can. The trouble is, the market doesn’t like solutions that appeal to the masses. They want [...]

By |2016-11-28T23:38:17+00:00April 5th, 2012|Marketing, Publicity thought leadership|0 Comments

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