What would happen if you ran an ad on Google and everyone clicked on it? Would you be thrilled that so many people wanted to know about your service? Or would be shocked at the size of the bill and your inability to handle so many requests for information so quickly? Maybe both.
Professionals and consultants who write proposals might wonder if they should be a deadline on their proposals, or if they should make the proposal open-ended. I’d suggest you always put an expiration date on your proposals. Here are six reasons why.