The Power of Branding

If you have a good brand, you can get away with a lot. Case in point, I was speaking in Nashville recently and decided to catch a concert at the Grand Ole Opry. The featured act was Marshall Tucker, the southern rock group that had a few superb songs in the ‘70’s. Unfortunately, their lead [...]

By |2016-11-28T23:38:18+00:00December 8th, 2011|Branding, Coaching, Publicity|0 Comments

Finding Your Ideal Client

Nearly every client I have says  their perfect client is “everyone” because “I can help everyone” or “My book can help everyone.” That might be wonderful but it is bad business. You can’t afford to market to “everyone.” And “everyone” doesn’t want you. They want to work with someone who specializes in “them,” not in [...]

By |2016-11-28T23:38:18+00:00November 7th, 2011|Coaching, Commentary, Publicity thought leadership|0 Comments

Publicity Ethics: PR Thought Leader Dan Janal Debates Dealing with Competitors

Someone on Quora posted this question: “What are some of the more popular techniques used by companies to discredit their competitors?” I replied: “Your question is wrong on so many levels. Don't even think it. Karma will get you every time. And if Karma doesn't bite you on your butt, some hacker will definitely find [...]

By |2016-11-28T23:38:21+00:00July 11th, 2011|Branding, Coaching, consulting, ethics, Speaking|3 Comments

Who Is Your Ideal Client?

Last week I had a coaching call with my client Darshan and I wish you could have been there. Like many of us, Darshan was struggling with a common problem. He has a big heart and he wants to help everyone he can. Unfortunately, he, like many of us, wanted to be all things to [...]

By |2016-11-28T23:38:22+00:00January 11th, 2011|Coaching|0 Comments

Marketing Helps Defeat the Recession

This month, we had a large number of alumni clients re-start their PR LEADS subscriptions. While we’ve always gotten new clients during this recession, and we always had a few alumni resume, this month clearly showed a great trend. Why? Many reasons, internal and external, with lessons that will help you grow your businesses:

Targeted Queries To Save You Time

We get hundreds of leads each day on dozens of topics. But we only send you leads in your specialty to save you time.

PR LEADS helps you:

  Save time
  Save money
  Reduce your stress
  Make getting publicity fun
  And, it's easy to use...
  We'll even train you!

The Easier Way To Get Publicity

PR LEADS has helped more than 4,000 business experts, solo PR firms, and small businesses. And we can help you get the publicity you need to:

  Build credibility
  Create marketing tools for your handouts and websites
  Position you as an expert
  Show why you are better and different from competitors
  Justify raising your rates and fees
  Grow your business
  Help your clients get publicity