You have a great new product that you want the world to know about. You know that bloggers can have a huge impact on your product. How do you reach them? Here are 10 things to build a good product review strategy with bloggers. 10 Ways to Get Positive Reviews from Bloggers 1. Find them. [...]
Blogging has created many new opportunities for brand managers at large companies and small businesses to get publicity to new market from a trusted source. Many bloggers ask brand managers for sample products to review. How can you as a brand manger determine where to invest your time? And if you are a blogger, how can you build trust with a brand manager so they want to send you the product? This article will discuss the ways bloggers can develop good relations with bloggers.
Kids today don't know who Colonel Sanders Is! Horrors! Don't schools teach kids anything anymore? I mean how can an entire generation of kids not know the founder of Kentucky Fried Chicken and an icon to many generations of adults? Well, it is easy, it turns out, to lose your brand. First step: Drop your [...]
I’m a big fan of TV competition shows to find the next Food Network Star and the next design star. So you know I’d love it when someone takes that great idea and brings it to a level that you and I can benefit from. So let me tell you about my friend Linda Claire Puig and her great idea.
In building my business, I've found PRLeads very useful. Here's how I use it.
Consultants and coaches spend countless hours thinking of new ideas to write for their newsletters and blogs. They all want to create a new idea and hop on a new trend. After all, we all want to be thought of as smart and helpful. But did you know that the best way to bond with your readers is to show them that you are human? It’s true.
For speakers and authors who want to get clients. the message is clear: your brand must stand out and be unique. How many times have you heard that message? Probably too many times. Yet, it is true. But most consultants and thought leaders don’t know how to be unique. Here are a few tips on [...]
Chances are you don’t have a clue as to how your site compares to your competitors. Now would be a good time to find out.
The music world is going goo goo over Lady Gaga. She's the hottest act out there and there are branding lessons you need to know from her, even if you don't follow her music.