Book publicity

/Book publicity

Which Are More Popular E-books or Paperbacks?

CNN did an unscientific poll Sunday of more than 200,000 people who visited their website and answered the question: Which do you prefer: E-books or paperbacks? Given this was an online poll; I would have thought e-books would run away with it. However, paperbacks won by an 80-20 margin! I have no clue. Most sales [...]

How can I get my self-help book for women reviewed in USA TODAY?

Many people want to get publicity for their books into the most widely read newspaper in the US. But few are chosen. I recently saw a front-page interview with a new self-help author so I decided to deconstruct the story to find out the publicity strategy used because I always like to give my book author clients tips on how to get publicity.

By |2016-11-28T23:38:22+00:00March 3rd, 2011|Authors, Book marketing, Book publicity, Publicity|3 Comments

Teleseminar: Using Social Media to Launch Your Book

In the past, authors did well using email campaigns to broadcast book launches with bonuses. This process is so “2009.” Today, you have to use all of your tools. If you can build followers with your blog and then get attention on Facebook, Twitter and LinkedIn, you are more likely to drive people to your book site or Amazon page and make the sale. In this teleseminar, Marcia Reynolds will show how she integrated these tools to take her book to #1 on Amazon for Leadership and Management books for women and still keeps her in the top 10.

How to Build an Effective Media List That Generates Coverage for You

The most effective way to get your message to the media is to target the most interested reporters and avoid the ones who aren’t interested. Sounds simple, but you’d be surprised how often small businesses blast press releases and pitch letters to any and every reporter they happen to find on a generic media list. Reporters hate this. If you can personalize a pitch or target a press release, you’ll stand a much better chance of being quoted. To make the best use of your time – and not waste a reporter’s time, here are 10 tips to selecting an effective media list.

By |2016-11-28T23:38:22+00:00October 6th, 2010|Book publicity, Press releases, Publicity|0 Comments

Reporters Want to Receive Press Releases by Email, New Report Shows

Reporters are always looking for news. A new report shows they want to receive press releases by email. The new report by Bulldog Reporter and TEKGROUP International shows an overwhelming majority of journalists—79.4%—prefer to receive information about corporate, not-for-profit and government news by e-mail. Here are five ways to make your press release stand out.

By |2016-11-28T23:38:22+00:00September 30th, 2010|Book publicity, Press releases, Publicity|0 Comments

Huffington, Book Editors to Speak at 21st Century Book Marketing Event

The smartest people in the book world -- publishers, publicists, marketers, social media experts and authors -- will be gathering in San Diego on September 25 & 26th to reveal their secrets and share the latest information on how to launch a book in the 21st century. Arianna Huffington, along with high-level executives [...]

By |2016-11-28T23:38:23+00:00September 6th, 2010|Book marketing, Book publicity|0 Comments

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