I was at Alan Weiss’ Million Dollar Consulting (R) Convention in Atlanta last week. I met a lot of interesting people who had fascinating ideas about marketing. I’d like to share a few of my keepers. I hope they help you! Alan Weiss, Author of "Thrive: Stop Wishing Your Life Away" and "Alan Weiss on [...]
My article about marketing lessons from the Grammys a few weeks ago went viral, so I’m guessing everyone would like to see what they can learn from the Oscars. Here’s my take: 1. The Oscars are basically a 3-hour commercial for movies mixed in with 3 hours of commercials. Let’s face it: People care about [...]
Google is cracking down on press releases – and that’s a good thing! Google wants to present information that people are searching for. That’s their mission. They want to do everything they can to prevent people from manipulating their results. That’s good news for people who are actively searching for your products and services. Google’s [...]
If you didn’t watch the Grammy Awards last night, you probably missed these marketing messages that can help take your business to the next level. 1. You hadn’t heard of Sam Smith a year ago. Now he’s best new artist of the year, nominated for six Grammys and winner of four. Lesson: Everyone starts from [...]
You don’t need to a be PR genius to realize the NFL has a publicity problem. Consider that instead of celebrating a year of record-breaking profits and high TV ratings, these were the story lines I read in various newspapers and online sites: 1. The city of Glendale, where the game was played, has to [...]
Did you know that reporters and TV producers look at YouTube to see if you are ready for prime time? It’s an interesting insight I picked up at the Authority Marketing.com seminar from John Maher of McDougall Interactive, based in Danvers, MA. “Local TV producers want to see you in action. It’s [...]
I attended the Small Business Digital Marketing seminar in Minneapolis last week. The content was extremely high value. The organizers are planning similar events in many cities. I encourage you to check their website and look for an event near you. http://www.mysbdm.org/ Small Business Marketing Trends for 2015 from Jeff Johnson, founder and president [...]
The ALS Ice Bucket Challenge has accomplished what every marketer dreams about: a viral marketing campaign that spreads like wildfire. More than $70 million has been raised so far and it is the feel-good story of the summer. Viral marketing is hard to do. Many marketers have tried and many have failed. What can [...]
PR used to be only about influencing the media to get them to tell their readers you are doing great things. The Internet has changed that. While the media plays an important role in creating visibility and credibility, there are many more ways to reach your target audience. Obviously social media is the [...]
August marks the beginning of the 14th year since I started helping authors, speakers, coaches, consultants and small business people with our PR LEADS service. I’m happy to report that our clients have told me of great successes and they’ve rewarded me by being loyal customers for many, many years. We recently conducted a [...]
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