If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and [...]
Mari Smith I had the pleasure of hearing the Queen of Facebook, Mari Smith, forecast the coming trends for this social media giant. 1. Post content everywhere. You don’t have to worry about “fear of duplication.” The average post is drowned out by other posts in a matter of minutes. Most posts will [...]
As Thanksgiving approaches this week, it is time to thank all my wonderful clients – past, present and future – for helping me lead a wonderful life for the past 15 years with PR LEADS. We’ve helped literally thousands of people launch and build their career so it is heartwarming to see emails like this [...]
Here’s a statistic that should strike fear into the hearts of anyone who sells anything online: Mind you, that’s 87 percent of the people who actually reach your shopping cart order page, which is a much smaller number than the people who you attract as prospects to your websites, which is smaller than the number [...]
Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one [...]
Have you ever wondered why so many products on the Internet end in the number 7? An expert at a convention I attended recently told me the answer – and -- it will lead to a controversial result that might surprise you. Here’s the story. Many years ago, Ted Nicholas told the world that you [...]
If you think social media is a giant wasteland of narcissists posting pictures of their Kodak Moment Perfect Lives and not an opportunity to get new business, then think again. I’ll admit that was my first impression of social media. But I’ve been spending a LOT of time on Facebook learning how their advertising system [...]
Remember the old American Express commercial that said, “Don’t leave home without it?” Well, here’s another line for you: “Testimonials: Don’t send an email without one.” That’s the advice of Alex Goldfayn author of “The Revenue Growth Habit” I took his advice for a long time and sent an email with a testimonial from Alan [...]
"I just came back from shooting a segment for FOX that’ll be airing on Saturday on the show Good Day Street Talk. I responded to a PR LEAD and I just wanted to thank you!" Debi Silber, MS, RD, The Mojo Coach®CEO Lifestyle Fitness, Inc.www.DebiSilber.com You can see her clip at: http://www.myfoxny.com/clip/11656919/undefined# See how you can [...]
For all of you who have experienced “butt dialing,” the unconscious art of having your cell phone make a call while it is firmly lodged in your pocket or purse, wait until you hear this! Call it Meerkat, Periscope or live streaming, instant video will be the hot new thing this year. Basically, with these [...]
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