Shel Holtz details his experience in tracking down the scam involving a "church" in England that asks speakers to pay an employment fee to speak at their event. This scam has been widely reported in SpeakerNet News as well.
The Washington Post reports new sites springing up to profit from the horrible tragedy at the Boston Marathon. Read the article to make sure you don't donate money to phony charities.
Who is the biggest liar on the Internet? You. That’s because you probably have unrealistic expectations about what can be accomplished, how much time it takes, what skills you need and how much money you can earn. If you don’t have goals with numbers, then you are lying to yourself. How will you ever know [...]
"Who Moved My Dentures?" Anthony Cirillo, Aging Expert “I got my money's worth from PR LEADS in the first month. I think I pitched 5 leads, had four interviews, one placement in WSJ and am pretty sure three of the remaining four will publish somewhere. The one that did not was [...]
Internet Marketing Confidential There are two kinds of lies: · The lies that Internet scammers tell you. This book will expose those con games and set you straight on what’s real and what’s not real. · The lies you tell yourself. Those are the worst lies of all. Read this article to find [...]
Here’s the most common lie I heard people tell themselves when I was doing day-to-day publicity for high tech companies. I call it the “spreadsheet marketing lie.” It goes like this: “The widget market is huge. It’s a one-billion dollar industry. If we get 1/10 of 1 percent of that market, we’ll make one million [...]
What They “Forgot” to Tell You About Book Trailers They Claim: Millions of people watch movie trailers and go to movies. Won’t the same idea work for books? Definition: A video that promotes a book using the same storytelling techniques that movies use. Videos are posted on your website and on YouTube and/or other video [...]
Chapter 1: Stop Lying to Yourself Two Kinds of Lies Don’t Lie to Yourself The “I’m a Best-Seller” Lie The “Everyone Needs My Stuff” Lie The “If I Could Get on Oprah, I Could Make a Fortune” Lie The “I Can Do It All Myself” Lie So You Want to Be an Author! So You [...]
Premise: Buy 100 links for $100 and get better listings on Google. Truth-o-meter: False. Discussion: You get an email that offers you the “opportunity” to buy 100 links from other web sites for $100 and the promise that the more links you have posted on your website, the better rankings you’ll get on Google. [...]
Toni Newman Toni Newman, a professional innovation catalyst, spoke at my NSA chapter and had interesting things to say that can help any speaker – or any professional or business – attract, keep and engage more clients more often. Here’s a glimpse at my notes. For more info, go to: http://www.ToniNewman.com. Here’s a [...]