Here’s an excerpt from a PR LEAD I received from a reporter:
“We’re looking for women between the ages of 35 to late 50s who suffered for years from the following: 1) celiac disease; 2) lupus; or 3) mold in her home (the more debilitating her condition, the better the story) and today is in good health.”
Notice her words “the more debilitating her condition, the better the story.”
That should tell you something.
Just in case you were wondering, this person is writing for a major women’s magazine, not the National Enquirer!
Want to get into the papers? Be dramatic!
Speaking Coach Patricia Fripp put it this way: The bigger the problem, the more dramatic the solution.”
I did a teleseminar with Patricia Fripp on “How to Turn a Dull Speaker into a Dynamic Presenter.” To see how you can get your copy of this CD click here
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Your Fearless PR LEADER
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