How Can I Hire a PR Agency and Manage Them Effectively?
Many authors and publishers struggle with the questions of whether or not to hire a PR firm or publicist. The costs are high and so are the stakes. What can you do to find the perfect PR person for you? And, how do you establish a perfect working relationship?
Here are few of the many important things you'll learn:
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How to find reputable PR agencies
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How to interview them and know if they are right for you
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What should you expect to pay and How can you avoid being ripped off
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Whether you can ensure that the person you hire will be the person who does the work
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How to make sure your account isn't given to the most junior person at the company
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What are "reasonable expectations" for results
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How to work with the PR person/firm on a day-to-day basis
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How to resolve differences of opinion
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When to cut the cord and fire the PR person/agency
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How to become a model client so that PR people want to go the extra mile
About Your Presenter
Kate Bandos loves sharing her book publicity expertise. With 30 years of experience, she has worked with hundreds of publishers and authors, and dealt with a wide array of media people. Since the formation of KSB Promotions in 1988, she has primarily helped independent publishers and self-published authors garner media exposure. Key projects for Meredith Books on The Home Depot's 1-2-3 Series, Better Homes & Gardens Making A Home, and other titles adds an interesting balance.
Prior to the formation of KSB Promotions, Kate was publicity director for several mid-size publishing companies including M. Evans & Company (NYC), Globe Pequot Press (CT) and Pelican Publishing (LA). Kate's experience hiring outside PR help while publicity director with these companies, as well as what she has heard and learned during her years doing freelance work, gives her a unique perspective for discussing this subject. Her website is http://www.ksbpromotions.com
