How To Make The Most Of A TV Media Interview:
Start By Seizing The Opportunity
Dan Janal Interviews Karen Friedman
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Karen Friedman |
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With technology running rampant, what you say in one part of the world can be seen seconds later clear across the globe. With so much time to fill, the media is hungrier than ever for stories. A reporter may confront you unexpectedly or you may have time to prepare. Regardless, the more you know about what reporters want and need to tell a story, the effective you will be at getting your message across. Interviews are opportunities and this seminar can help you make the most of them.
Here are just a few of the questions you've been dying to know the answers to!
- How do I get my point across if the reporter wants to talk about something else?
- I never know where to look when I'm being interviewed.
- What should I do if I don't know the answer to a question?
- How come a reporter will talk to you for twenty minutes and use nothing or use five seconds of what you said?
- What should I do if the reporter won't take no for an answer and keeps hounding me?
- What is off the record?
- They want such short answers to complicated questions that can't be answered in sound bite form. How do you handle that?
- Every time I'm interviewed, it seems they get it wrong. Isn't it better to just decline or say no comment?
- What should you do if you're in a crisis situation...if there has been an accident or someone at your facility died and the reporter says: "How could you let this happen?"
- How do I get their interest so they will cover a story?
- Can you give me any body language tips?
- What should you do if you made a mistake but realize it after the interview is over?
- What should I do if I'm not prepared or confronted abruptly by a reporter?
- What's the best piece of advice you can give someone before an interview?
About your presenter:
Karen Friedman spent nearly two decades as an award-winning television reporter and anchor at ABC, CBS and NBC stations interviewing presidents, dignitaries, celebrities and every day people. Today, she is the driving force behind Karen Friedman Enterprises, a media and communications training firm that prepares people from all industries to communicate more effectively during media interviews, business presentations, speeches and public appearances. She is credited with developing the most sought after media training program ever offered at the Pennsylvania Department of Transportation and was brought on board by former First Lady Hillary Rodham Clinton to provide media and political training for women in South and Central America.
Karen has prepared scores of spokespeople for national television and print interviews including GOOD MORNING AMERICA, the TODAY SHOW, NPR, CNN, the WALL STREET JOURNAL, NEW YORK TIMES, THE VIEW, THE DONAHUE SHOW. She is frequent keynote speaker at conferences and industry meetings who is often quoted by national publications such as Selling Power, PR Tactics and the Wall Street Journal On Line.
Karen Friedman
Karen Friedman Enterprises
P.O. Box 224
Blue Bell, PA 19422 (outside of Philadelphia)
610-292-9780 tel
610-292-9781 fax
www.KarenFriedman.com
