By Dan Janal Your Fearless PR Leader PR Leads www.prleads.com
So now, you know how to write a press release, but how do you communicate more general information about your business, and its products or services? Fact sheets are an excellent way to break down complicated information into easily grasped, bite-size pieces so that editors and reporters can easily find specific information that will be useful to them.
A fact sheet is an essential tool used in public relations to provide an overall view of your company. Though fact sheets can stand alone, they are more commonly submitted along with a press release or media kit. Along with illustrating the five “W” questions for your business: who, what, where, when, why and how, the basic format for a fact sheet would include the following components:
1) Your business name, address, and phone number should be on the upper left. If you are using a company letterhead, this step should be disregarded.
2) A contact name, title, and phone number should be on the upper right.
3) Triple Space down and type the name of the subject, which should be centered and in uppercase letters.
4) Double Space down and type “Fact Sheet”, which should also be centered and in bold.
5) The body of the fact sheet is setup in two columns. The left side includes the headings, such as history, mission, visions, purpose, future, description of services, etc., all in uppercase lettering. The right side, consisting of short sentences will contain the heading descriptions.
6) The document should not be any longer than one to two pages. If the fact sheet is longer than one page, type “more” at the center of the bottom of the first page. At the end of the fact sheet center and insert, “###”, to signify the end.
7) The last step is to double space down and type in the month and the year, flush right.
A sample fact sheet:
Chirico’s School of Karate Contact
1510 Roosevelt Avenue Grand Master Ralph Chirico
Carteret, NJ email@example.com 732-969-3533
CHIRICO’S SCHOOL OF KARATE: MAKING AN IMPACT
DESCRIPTION: Chirico’s School of Karate is a Carteret based traditional martial arts school focused on providing students with a strong foundation to become champions not only in karate, but also in life.
MISSION: To consistently provide the highest quality instruction and professionalism possible to the students of all ages. Besides teaching them the art of self defense, the adult program is designed to help men and women lead a more balanced and healthier life, personally and professionally. Through a highly encouraging, yet challenging style, we aim to provide young students with much needed development in respect, discipline and concentration in order to foster outstanding academic achievement and positive relationships at home and in the community.
INSTRUCTOR: Grand Master Ralph Chirico, (10th degree black belt), is the head of the Isshin Shorin Ji Ryu Okinawa Te system. With over 40 years of training in the martial arts, he has demonstrated his expertise by entering and winning numerous tournaments and training countless state, regional, national, and grand champions. Chirico, began his study in 1963 under the guidance of Grand Master Don Nagel., and began his teaching career in 1966. In 1983, Chirico, moved his school to its present location in West Carteret, where he continues to teach karate with the expertise and knowledge gained from years of training.
STYLE: The style Chirico’s School of Karate teaches is Isshin Shorin Ji Ryu Okinawa Te. When translating the characters into English words, they read: Is=One, Shin=Mind, Shorin=Little Forest, Ji=Temple, Ryu=School. There are 8 different kyu ranks before reaching the rank of black belt which itself ranges from shodan (1st degree) to Grand Master (10th degree) . Along with the history, tradition, and philosophies of the Asian Martial Arts, the students are responsible for learning the 18 different kyu kataa and the requirements for each grade level.
PERSONAL BENEFITS: Students learn self defense while gaining confidence, and increasing self esteem and self worth. Students also develop the necessary skills to become successful in all aspects of life as we instill values, build character and teach leadership skills.
PHYSICAL BENEFITS: Through martial arts training, students improve physical fitness and well being, by losing weight, increasing stamina and coordination, gaining gaining muscular strength, and improving flexibility and coordination.
MENTAL BENEFITS: Through proper martial arts training, students learn respect and discipline, reduce stress, learn how to focus and improve concentration, increase a sense of awareness, and gain a positive attitude toward themselves and others.
AWARDS: News Tribune Readers Choice Award, Inducted into at least 10 different Hall of Fames, Master Instructor Award, Golden Life Award, Best Instructor Award, Outstanding Loyalty Award, and many more.
This article can be reprinted if the following information is printed:
By Daniel Janal, firstname.lastname@example.org, http://www.prleads.com
PR Leads founder Daniel Janal is the author of numerous books, including “Dan Janal’s Guide to Marketing on the Internet.”