What’s the best marketing tactic for a speaker?
You might think it is the one-sheet, or the video, or the cold call.
But you’d be wrong.
You might even expect me to say publicity.
But I won’t and I’d be wrong if I did.
Leave it to speaker marketing strategist Vickie Sullivan, writing in SpeakerNet News, to put her hands on a report that shows the key to success in the speaking business.
The Speaker-Report-2013 report, published by Tagoras and Velvet Chainsaw Consulting, shows what I’ve known all along:
Your best marketing tactic is your best speech.
That’s right. The report showed that the number one factor in a meeting planner’s decision to hire a speaker is a recommendation from their peers.
Number 2 on the list was the meeting planner hearing you speak. (Does this mean meeting planners trust their peers more than themselves?)
I heard this wise advice nearly 20 years agowhen I attended my first meeting of the National Speakers Association – a group you should join at the national and local levels for education and networking.
So while publicity, marketing and sales are important steps in the process of getting a speaking assignment, make no mistake that you have to get out there and speak if you want to get a job.
It really does work.
When I spoke at the Wisconsin Governor’s Council on Tourism, the meeting planner for the Minnesota Governor’s Council on Tourism was in the audience and hired me.
When I spoke to her group, the meeting planner for the South Dakota’s Governor’s Council on Tourism was in the audience and hired me.
When I spoke at the South Dakota Governor’s Council on Tourism, no counterpart was in the audience. Oh well! At least I got a nice trip to the Black Hills!
Now, for some news.
I’m launching a new chapter in my speaking career. I’ll be delivering keynote speeches to help entrepreneurs achieve financial freedom and lead a balanced life – as I have done. Details are on my revised website, www.Janal.com
If you belong to a group that would like to hire me, I’d appreciate the referral. Your meeting planner will thank you for it!
Here’s the link for the report
Here’s the link for SpeakerNet News, http://www.SpeakerNetNews.com
Here’s the link for National Speakers Association- http://www.NSASpeaker.org
Here’s the link for Vickie Sullivan, http://www.SullivanSpeakers.com