If you think social media is a giant wasteland of narcissists posting pictures of their Kodak Moment Perfect Lives and not an opportunity to get new business, then think again. I’ll admit that was my first impression of social media. But I’ve been spending a LOT of time on Facebook learning how their advertising system [...]
Blogging has created many new opportunities for brand managers at large companies and small businesses to get publicity to new market from a trusted source. Many bloggers ask brand managers for sample products to review. How can you as a brand manger determine where to invest your time? And if you are a blogger, how can you build trust with a brand manager so they want to send you the product? This article will discuss the ways bloggers can develop good relations with bloggers.
Bloggers have influence and major players are reaching out to influence them. Consider these events at BlogWorld:
I’m at BlogWorld at the Mandalay Bay Hotel in Las Vegas with about 3,000 other people trying to make sense of this new media. Here are random thoughts, in no particular order of importance.
Time consuming, but worth it if you do it right. By doing it right, I mean having a strategic plan and using social media to reach your goal. It can help position you as a thought leader and expert to your target communities and audiences. Don't waste this opportunity by talking about what you ate [...]
Hundred of reporters are now using Twitter to find news and new sources. Here are two ways to find reporters: 1. go to Twitter 2. Click on "Find people" 3. Click on "Find on Twitter" 4. Type the person's name Yes, it is that simple! Here's another way. There's a [...]
Much has been written about the effectiveness of social media in marketing, but there's no one I trust more than Bryan Eisenberg, the co-founder of FutureNow, which helps large companies increase conversion rates. He also personally helped me improve the sales page for PR LEADS seven years ago, it still converts like magic! If Bryan [...]