publicity tactic

Oprah Effect – What Authors Can Learn from Oprah

There’s no denying that Oprah can make a company successful overnight. The stories of her successful imprint radiate from the pages of Forbes, Business Week and many others to attest to the kingmaker position Oprah has played. Now that her show is off the air, what are authors, marketers and PR people to do?

Oprah Effect – What Authors Can Learn from Oprah2016-11-28T23:38:21+00:00

Publicity and Marketing Tips from a Million Dollar Realtor

Recently, I got a voicemail from a Realtor named Louie. I won’t use his last name since I didn’t speak to him or ask his permission. But don’t worry. This is not an embarrassing story. In fact, it is the story of a hero and a person I think I admire. Here’s the story. Louie [...]

Publicity and Marketing Tips from a Million Dollar Realtor2016-11-28T23:38:21+00:00

Should you write an ezine each week?

It’s been a year since I resumed writing this weekly newsletter and I thought you’d benefit from what I’ve learned. If you’ve ever asked yourself, “Should I Write an Ezine?” or “Is it worth writing an ezine?” then read on.

Should you write an ezine each week?2016-11-28T23:38:22+00:00

How to Write a “Top Trends for 2011” Press Release

Now’s the perfect time to write a press release announcing your predictions for the coming year. Your readers and your prospects like to see what thought leaders like you think will happen in the coming year. Here are 10 tips to write a “Top Trends to Look for in 2011” press release.

How to Write a “Top Trends for 2011” Press Release2016-11-28T23:38:22+00:00

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