With Jerry Brown
Click here to order the seminar on CD!
Congratulations! You've landed your prized interview with the top publication in your industry!
Now comes the important part--how are you going to make sure the reporter prints your message?
Have you ever conducted an interview that went totally wrong?
Reporters have their own agendas for interviewing you. And that might not be the same goal as you declared. Listen to this seminar and you'll learn how to steer the conversation to your point of view -- and make sure the reporter sees the wisdom in following your game plan!
You'll learn how to:
- determine your key messages so reporters can easily understand you
- how to be fully prepared at all times for a reporter's call
- rehearse properly so you sound natural and confident
- how to create "sound bytes" that deliver your message
- how to steer the conversation to your points
- how to answer reporters questions and still get your message out
- how to deflect negative questions so you sound positive
- how to make sure reporters quote you accurately
- how to make sure reporters identify you properly so you can promote your book, or your company or your service
- how to get reporters to identify you as an "expert"
- how to get reporters to print your website address
