It's not enough to have great information to get your name in print. You have to SOUND memorable!
Turning your detailed information into eight-second sound bites is one of the most daunting tasks you will face. But if you don't do this essential step, your chances for success are greatly diminished.
It's hard to be concise, because we know so much! But the less you say, the more you are understood.
That's why reporters quote experts who are quotable! They only have a
small amount of space to write their story, so they need to be concise. If you
have this skill, you will be successful in getting your name in print and on the
air!
So how can you become quotable?
Let Fern Reiss, sound bite maven, help.
Fern is the author of "The Publishing Game: Bestseller in 30 Days"
(http://www.PublishingGame.com) and the forthcoming book, "SOUND
BITES!" She's been quoted extensively in The New York Times, Voice of
America, Glamour, Family Circle, The Washington Post, Parade, American
Baby, Women First, Sesame Street Magazine, and many, many other
publications--because she's a master of crafting the perfect sound bite.
Here are examples of Fern's successful sound bites:
Fern in the Sunday New York Times, responding to a journalist query on "resume gap":
"After nine years of Mommying, my resume gap is more like a resume canyon. I'm author and publisher of "The Publishing Game" series--and I work in my bathrobe."
Fern on Voice of America, on "home entertainment theatres":
"You can thank Osama bin Laden for the sudden popularity of home theatres; since 9/11, people want to nest and are bringing their food, their friends, and their entertainment home. I'm the author of the recent bestseller, "Terrorism and Kids: Comforting Your Child."
Fern in The New York Daily News on "child abductions":
"Your child has a greater chance of being gored by wild buffalo than of being abducted."
Fern in Family Circle, on "consumerism and the simplicity movement":
"My kids thought FAO Schwarz was a toy *museum*."
Fern in Family Circle on "health resolutions women should make":
"Got milk? Get rid of it! If you're trying to get pregnant, milk is the worst thing for you. I'm the author of "The Infertility Diet: Get Pregnant and Prevent Miscarriage."
TELESEMINAR INFORMATION
TITLE: Create 'Sound Bites' Reporters Salivate For!
LENGTH: 45 minutes
COST: $29 plus $3 for shipping and handling
Telephone numbers and access codes will be sent to teleseminar participants upon registration.
Order today!
Can't attend? Order the CD. It contains all the valuable information from the seminar!
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