Turn Contacts Into Interviews!
with Shel Horowitz and Dan Janal

Shel Horowitz

Click here to order the seminar CD!

It's great that you're getting journalists' queries from ProfNet and PR Leads--but why don't more reporters contact you when you respond? Wouldn't you like to turn more "hits" into "contacts," and more contacts into coverage?

“I enjoyed the seminar and walked away with a lot of useful information.”
Christine Froias
Administrative Assistant
Kovak-Likly Communications, LLC

When you listen to this high-content seminar, you'll learn:

• How to catch journalists' attention with the right subject line
• How to turn "close but no cigar" into "yes!" by proposing sidebars
• Why your chances of coverage increase with the speed of your reply
• How to pitch yourself as the *right* source--even if the geography is wrong
• Why you need a "talking points" e-mail signature

Marketing copywriter and consultant Shel Horowitz is the author of five books, including:

• Grassroots Marketing: Getting Noticed in a Noisy World
• The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook

Shel specializes in affordable, effective marketing--and because media publicity is part of that, he actively seeks news coverage. In 2001, 53 news organizations interviewed Shel (27 of which came from ProfNet/PR Leads), including CNNMoney.com, Fortune Small Business, Woman's Day, Entrepreneur, Microsoft's bCentral small business site, Working Woman, and Fox TV.

Shel offers dozens of helpful articles for entrepreneurs and marketers at: http://www.frugalmarketing.com