With Jerry Brown
Moderated by Dan Janal
Click here to order the seminar CD!
It's National Fill-In-The-Blank Month and nobody cares except your boss who expects you to get it in the morning paper or the evening news. Most of us have heard the old "man-bites-dog" adage equating news with things out of the ordinary – the first, best, biggest, only. Problem is, most of us support clients who want us to make news out of things that don't fit that description. Former reporter and current media trainer/consultant Jerry Brown offers a different view of what makes news and a formula you can use to turn mundane things into stories that have impact.
You'll learn:
- Four ways to turn almost anything into news.
- How to make controversy and notoriety your friends under carefully controlled conditions.
- 20 ways to get your story heard, understood and remembered.
- How to get your story to pass the refrigerator-magnet test – and why that's important.
Bring your ideas to Jerry and get an expert’s view on how to turn it into news. If anyone can do it, Jerry can. If he can’t, you need to focus on another idea. Save time and money by signing up for Jerry Brown’s teleseminar!
