Mike Tice, the lowest paid head coach in the National Football League, admitted to scalping tickets to the Super Bowl — a day after he denied the charge.
Maybe Tice should read the Crisis Communications Playbook which says, “Admit the problem. People will probably forgive you if you do. If you deny, they’ll impeach you.”
This is another prime case of people in charge thinking the public is too dumb to see the truth — or that they think they are above the law.
Dan Janal is Founder and President of PR LEADS Expert Resource Network.
USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups. He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS.
The San Francisco Chronicle called Dan Janal “an Email marketing expert.”
The LA Times called Dan Janal “an Internet marketing expert.”
Join PR Leads today and get Dan Janal's 30+ years of media and publicity experience on your side and in your corner.
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