Frequently Asked Questions - Answered by our clients
Q. How do I get the leads? Are the leads tailored for my interests?
A. "The leads from reporters are highly targeted and state exactly what the reporter is looking for. I've already been interviewed by the BBC for a profile they are doing on Oprah. Since I wrote 'The Ultimate Guide to Getting Booked on Oprah,' that was an exact match for me.
You can be as specific as you like to insure you'll only get the responses you're looking for. It's different from other "PR wire services" in that it's highly personalized. Dan really spends the time to interview each subscriber for their key search words and publicity goals, teaches them how to respond, and coaches them along the way if they need it.
I have found it to be a godsend."
Susan Harrow
Author
"Sell Yourself without Selling Your Soul"
Q. Who responds to reporters? Me or PR LEADS?
A. You do. We'll send the actual lead to you by email. You'll see the reporter's name, contact information, 100-word description of the article and what material they need. You own the relationship.
Q. I've never pitched anything to reporters. How can I get the help I need?
A. "Because of your instructions in how to structure my pitch, the reporter was very attuned to what I had to tell him and seemed to go out of his way to get me to describe my target market and a way they could get in touch with me. I've been a reporter, editor, press release writer and self-promoter for more than three decades, and I've never had such a good interview before. You've got a winner with PR Leads!"
David Garfinkel
NSA Memeber
Author, "Advertising Headlines That Make You Rich"
Q. Do you help me write the pitch?
A. We've figured out the secret to responding to reporters and we share that info with our members - who get amazing results! Anyone can learn to write a perfect response to reporters!
We provide basic guidelines and instructions. If you have expertise in your subject and passion for your topic, you should do fine.
"PR LEADS is a dream resource -- whether you are an entrepreneur who knows PR, but doesn't have the time to constantly pitch your own stories, or a business expert who is clueless about PR, PR LEADS gives you a one-stop, quick turnaround, easy way to make sure your story is told to the people that matter. Get your own PR--- 'performance recognized'--- in one shot. PR Leads is a PR solution that works!"
Betsy Buckley
NSA MEMBER
What Matters
Q. I've never done PR. PR sounds intimidating to me. Is PR a hassle?
A. "PR Leads so far has been fascinating and fun to respond to! Thanks again for making it possible for me to participate."
Gabrielle Alizay
Feng Shui Consultations
Q. Does it take long to write messages to reporters?
A "This is the most amazingly simple and productive way to get PR. It took me only one minute to respond. A major target market editor immediately emailed me."
Roxanne Emmerich
CSP, CMC, NSA MEMBER
Remember, reporters don't want you to write articles; they want to find sources. So you need to send them info that establishes you as an authority who can provide the information they need! If you have expertise and passion, you should do fine!
Q. Shouldn't I just send out press releases? That's what everyone else does.
A. "I have been using your system for less than three months now and I've already been quoted in Investors Business Daily! There's no way I could create that result just from sending press releases. Your service helps me target my PR and gets big-time results fast. I'm a fan for life!"
Vickie Sullivan
Sullivan Speaker Services
NSA MEMBER
Q. How long will it take for me to be quoted?
A. It varies, but some people have had immediate success.
"I had an interview today for a Glamour article. Thanks for the great pr leads service. I haven't been subscribing long, but am definitely seeing some results."
Karla Erovick
Dating Expert
Speaker & Author of "Love to Date - Date to Love: Unlocking the Secrets of Dating"
Q. How much does PR LEADS cost?
A. You will get an unlimited number of leads based on your topics and keywords for only $99 a month. Compare that to the cost of writing press releases!
"I saved thousand of dollars by using PR Leads! And I made my money back the first day when the Wall Street Journal interviewed me. Imagine not wasting time writing press releases or spending a fortune on a PR firm. You've imagined PR Leads. It's a dream come true for speakers and authors who need publicity to sell more books and speeches!"
Tom Antion
NSA MEMBER
Publisher "Great Speaking" Ezine
"Without lifting a finger, I'm getting 1-2 media interviews a week, including a great interview with 'Entrepreneur' magazine. I know I will get a return on investment of at least 10 times what I paid. You should charge more!"
Kevin Donlin
Author
"Follow-up Marketing"
Q. I've heard pitches like this all over the net. Why should I believe you?
A. "In my first year as an author, seeking publicity, I found many people with their hands out who were willing to take my money and deliver only promises. Then I found Dan and PR Leads. Dan was willing to work with me individually and give PR Leads a trial run. His concern was whether I was happy with his service and if it was working for me, BEFORE he ever asked for the sale. In the span of one month, I have been interviewed by several journalists and will be quoted in a major publication in Spring 2002. PR Leads is the best game in town!"
Susan L. Gilbert
Author
"The Land of I Can, An Adventure in Life"
Q. How does PR LEADS compare to subscription PR services and directories?
A. "Since I signed up three months ago, I've gotten about 50 requests from reporters for interviews on my topic -- and I was actually interviewed by 42 of them. That's an 80% hit rate -- great shootin'. No other service has even come close.
These are high-quality leads too. I've been interviewed by Newsweek, Business Week, BrandChannel.com, and Fortune Small Business.
One more thing: You should know that I paid full price for this. No trade. No barter. That's how good I think it is!
Rob Frankel
Author
"Revenge of Brand X"
Q. The fee sounds reasonable, but $99 is still a lot of money. How can I justify this expense?
A. "The ROI metrics of PR Leads is simplistic. It just takes one mention in the media to pay for itself! You cannot buy that type of individualistic branding elsewhere, and you can use the story over and over in many formats for marketing and branding. PR Leads is a must for competitive advantage."
Steve Koss
Sports marketing expert
StadiaNet
