Editing (and Cutting) Is Essential for Good Blogs, Articles and Books
Editing is part of the writing process. Someone once said that writing is really re-writing. That’s the truth. The first things you write will rarely see the light of day. That’s because you will revise, edit, cut, trim and add to your prose. It is hard to delete words and sections. However, if deleting 1,000 words would make your book [...]
Leaning by Teaching
I presented a workshop to my local chapter of the National Speakers Association last week. It went really well. They always say the teacher learns more than the students. Here’s what I learned: Practical – There were errors on slides, like numbers not matching. I also realized some elements could be presented before others. What worked – I asked if [...]
Speaking tips from Don Rickles
I caught Don Rickles’ act in Las Vegas many years ago. It was a very unique experience. While most people were dreading sitting in the front row so they wouldn’t get picked on, they needn’t have worried. He didn’t make fun of anyone in the audience. In fact, he didn’t tell one joke. Instead, he told a long, rambling monologue [...]
Press Releases Are Worth Their Weight in Gold
Press releases are still valuable tools to get attention from the media, as well as your prospects and search engines. I’ve written a definitive guide for writing a press release – from headline to great body copy – with samples. You can read it for free at https://www.tckpublishing.com/how-to-write-a-press-release/ Here’s an excerpt: “Learning how to write and submit a press release [...]
What’s Wrong with Podcasts
I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring introductions of the speaker. Just [...]
Marketing Trends from Leadpages’ Converted Conference
David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t selling anything, but it is [...]
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