Marketing Advice from Warren Buffett
Warren Buffett didn’t get to be one of the richest men in America by placing bad bets. So when he backed a plan to offer a billion dollar prize (that’s right, billion with a b) to a person who selects the NCAA men’s basketball bracketology pool with a perfect score, he did more than raise eyebrows. He also got a [...]
Tips for Becoming a Thought Leader
Rob "Waldo" Waldman, CSP, CPAE, Lt. Col, USAF, retired Would you like to be a thought leader? “There are thought leaders and thought repeaters,” said keynote speaker, Rob "Waldo" Waldman, CSP, CPAE, retired Air Force Lt. Col. Which one are you? Thought leaders create original ideas, use original stories and constantly look at the world for the [...]
Tech author gets publicity with PR LEADS
Old friends are the best friends, so when long-time pal Philippa Gamse returned to PR LEADS a few weeks ago, I was delighted. I was doubly delighted when she sent this email of her recent success: “I had not used PR LEADS/ProfNet for a longtime because I was so busy teaching, but I decided to start again for the new [...]
Good news is good publicity
Dan JanalPublicity Strategist * Speaker Pizza is in the news. Look at these three stories and tell me which company got the better publicity and branding: 1. Domino’s loses law suit for not paying employees overtime 2. Papa John’s blames Obamacare and cuts hours for employees so it won’t have to provide health care 3. Punch pizza pays [...]
Health non-profit gets publicity with PR LEADS and press releases
Mellanie True HillsStopAfib.org “The press releases and PR Leads have helped to position us at StopAfib.org as the go-to folks for atrial fibrillation (the most common irregular heartbeat and major cause of strokes). We’ll want to do lots of press releases in 2014 as we have a number of big announcements coming.” Mellanie True Hills [...]
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