4 ways to overcome limiting beliefs for social media and #PR
PR used to be only about influencing the media to get them to tell their readers you are doing great things. The Internet has changed that. While the media plays an important role in creating visibility and credibility, there are many more ways to reach your target audience. Obviously social media is the game changer. Let me help [...]
Happy Birthday to PR LEADS!
August marks the beginning of the 14th year since I started helping authors, speakers, coaches, consultants and small business people with our PR LEADS service. I’m happy to report that our clients have told me of great successes and they’ve rewarded me by being loyal customers for many, many years. We recently conducted a survey to find out what [...]
Publicity Opportunity in the Wall Street Journal for Book Authors
Have you noticed the Wall Street Journal is printing informative articles from authors of books that are about to be launched? The Saturday edition is the place to be for new books. I read two articles, one on how to learn a foreign language, another on arctic explorers. Both books sounded fascinating. What is the clue to getting published? [...]
Publicity resources: How to find reporters
If you want to target like a laser and find the reporters who cover your topic, media lists can help you by saving you time and money. If you want to cover the bases and let all the publications in your industry know about your new services, media lists can help you prepare a saturation campaign. BullsEyePublicity.com offers media databases [...]
10 Steps to Successfully Introduce a Powerful New Brand Name
NSA – the National Speakers Association - had the right intentions to rebrand: they wanted to reflect the changing nature of the speaking industry and they wanted to be more inclusive to people who speak as a part of their business, i.e. authors, consultants, coaches, trainers, facilitators and so on. Here are 10 factors organizations should consider when they [...]
Publicity Expert Dan Janal Shows How to Find Best Keywords So Prospects Can Find You on Google
I’ve been on the Internet since the beginning of time. I wrote one of the first books about Internet marketing in 1993. That’s when Al Gore and I were the only people online! I’ve followed the net for two decades and I’d like to share few tips that I’ve discovered to help my clients get found on Google to make [...]
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