Do you want to grow your company?
If you want to grow your business, you might want to listen to Ryan Holiday, author of Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. He spoke at a conference I attended. Here are my notes: Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking and social metrics to sell products and gain exposure. Growth hacking is [...]
4 Facebook Trends You Don’t Want to Miss from Mari Smith
Mari Smith I had the pleasure of hearing the Queen of Facebook, Mari Smith, forecast the coming trends for this social media giant. 1. Post content everywhere. You don’t have to worry about “fear of duplication.” The average post is drowned out by other posts in a matter of minutes. Most posts will not reach their intended targets [...]
Thanks for 15 Terrific Years at PR LEADS: What’s Next?
As Thanksgiving approaches this week, it is time to thank all my wonderful clients – past, present and future – for helping me lead a wonderful life for the past 15 years with PR LEADS. We’ve helped literally thousands of people launch and build their career so it is heartwarming to see emails like this one from Linda Henman: “You [...]
7 Ways to Reduce Shopping Cart Abandonment
Here’s a statistic that should strike fear into the hearts of anyone who sells anything online: Mind you, that’s 87 percent of the people who actually reach your shopping cart order page, which is a much smaller number than the people who you attract as prospects to your websites, which is smaller than the number of people who actually read [...]
Wow your customers and prospects with useful gifts!
Keeping customers is the key to growing your business. After all, everyone knows that it is less expensive to keep a customer than to market to find a new customer. Yet, many businesses fail to understand or follow through on this concept. Remember, your current customer is one click away from being seduced by one of your competitors. If you [...]
The Truth Behind Pricing Your Products with the Number 7
Have you ever wondered why so many products on the Internet end in the number 7? An expert at a convention I attended recently told me the answer – and -- it will lead to a controversial result that might surprise you. Here’s the story. Many years ago, Ted Nicholas told the world that you should end your price with [...]
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