5 Ways Reporters Find Sources – Number 6 Will Surprise You!
According to a new report conducted by Wasabi Public Relations, press releases are one of the top 5 resources reporters use to find expert sources. The other top methods include Google, pitches, breaking news and social media. Surprisingly, books were not in the top 5! I wonder what Amazon would say about that! When you consider that Google indexes press [...]
Video Tips for Authors and Speakers
If your demo reel is getting long in the tooth, it’s time to shoot some fresh material. Unfortunately, speaker videographers can cost a bundle. But I’ve heard good things from speakers who hired wedding photographers to shoot and edit their videos. That’s because wedding videographers are experienced with multiple camera angles and sound. They also know how to be unobtrusive. [...]
The Best Keynote Speaker I Ever Heard
Dan Janal and Marshall Goldsmith Marshall Goldsmith is the best keynote speaker I’ve ever heard – and I’ve heard a lot of them! Here’s why: He’s authentic. He’s approachable. He’s funny. He’s insightful. He has tools you can use immediately. He makes eye contact with everyone. His exercises actually make sense. He has lunch with the attendees. He [...]
The Key to Good Relationships: Manage Your Client’s Expectations
I was checking out the new bright, shiny object gym the other day and I asked the sales guy a pointed question: If I come here regularly for two months, how much weight will I lose? Fair question, right? His answer surprised me. “Weight loss,” he said, “has more to do with how much food you eat [...]
The Importance of Having a Platform for Authors and Speakers
One of TED’s most watched talks was by Amy Cuddy, the Harvard professor who captivated the world with her personal story and her advice to use a “power pose” a la Wonder Woman to gain confidence. Apparently, a publisher took note of her massive audience and convinced her to write a book, which came out this month, called “Presence.” I [...]
How to sell more books on Amazon with an Author Page
My webinar on how to sell more books on Amazon was a great success! I did the webinar as a fundraiser for charity and more than 75 people ordered! You’ll be pleased to know that checks are being sent to the Wounded Warrior Project, St. Jude’s and Pets and People Together (a local Minneapolis charity for pets). I’m pleased to [...]
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