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PR Leads Blog

/PR Leads Blog

What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring introductions of the speaker. Just [...]

By | January 5th, 2017|Categories: Book marketing, Book publicity, Commentary, thought leadership|0 Comments

How C-Suite Executives Really Write Their Books

          I spoke at a conference hosted by a large computer parts distribution company. To show how big the conference was and how much they wanted to impress their partners, the company hired Martina McBride to be the entertainment! Building a brand and impressing your vendors, partners, shareholders and employees is a big deal. Hiring a universally [...]

How C-Suite Executives Build Their Brands

  Richard Branson, Tony Hsieh and Harvey Mackay are household names and huge international brands. But at one time, they were just hugely successful business executives who were unknown outside their inner circles. They all did one thing that propelled them to international celebrity status: They each wrote a book. Indeed, the presidents of such companies as Whole Foods, Campbell [...]

By | December 6th, 2016|Categories: Authors, Book marketing, Branding|0 Comments

Marketing Trends from Leadpages’ Converted Conference

David H. Lawrence XVII was the announcer on The Price Is Right and was the puppet master on Heroes. He gave great tips on acting and podcasting at Converted conference! Great guy! I never miss Leadpages’ Converted Conference. Not only is it reasonably priced and full of great information from speakers who aren’t selling anything, but it is [...]

By | October 26th, 2016|Categories: Book marketing, Internet marketing, Marketing|0 Comments

Why I Won’t Buy Your Book for 99 Cents

  I’ve been trying to crack the code for selling books online without spending a fortune on “bestseller campaigns” or spending thousands of hours pestering friends to buy books. So when one of my trusted consultants suggested I sign up for Goodreads and Bookbub, which I did. Goodreads is a wonderful service that lets you know what books your friends [...]

By | September 6th, 2016|Categories: Book marketing|0 Comments

You Know You’ve Arrived When… (Part 2)

Continued from last week! You know that you’ve arrived when… People recommend you without you asking them to People start telling your signature stories and your famous quotes (even though they shouldn’t) People say, “When I was in college, we used your book as the textbook for the course.” People say, “I took an idea from your book (or speech) [...]

By | August 29th, 2016|Categories: thought leadership|0 Comments