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PR Leads Blog

/PR Leads Blog

Editing (and Cutting) Is Essential for Good Blogs, Articles and Books

Editing is part of the writing process. Someone once said that writing is really re-writing. That’s the truth. The first things you write will rarely see the light of day. That’s because you will revise, edit, cut, trim and add to your prose. It is hard to delete words and sections. However, if deleting 1,000 words would make your book [...]

By | May 16th, 2017|Categories: Authors, Book publishing|0 Comments

Leaning by Teaching

I presented a workshop to my local chapter of the National Speakers Association last week. It went really well. They always say the teacher learns more than the students. Here’s what I learned: Practical – There were errors on slides, like numbers not matching. I also realized some elements could be presented before others. What worked – I asked if [...]

By | May 8th, 2017|Categories: thought leadership|0 Comments

Speaking tips from Don Rickles

I caught Don Rickles’ act in Las Vegas many years ago. It was a very unique experience. While most people were dreading sitting in the front row so they wouldn’t get picked on, they needn’t have worried. He didn’t make fun of anyone in the audience. In fact, he didn’t tell one joke. Instead, he told a long, rambling monologue [...]

By | April 12th, 2017|Categories: Speaking|0 Comments

Press Releases Are Worth Their Weight in Gold

Press releases are still valuable tools to get attention from the media, as well as your prospects and search engines. I’ve written a definitive guide for writing a press release – from headline to great body copy – with samples. You can read it for free at https://www.tckpublishing.com/how-to-write-a-press-release/ Here’s an excerpt: “Learning how to write and submit a press release [...]

By | March 13th, 2017|Categories: Uncategorized|0 Comments

My Perfect Headline Generator

Headlines captivate readers. The job of the headline is to get readers to stop what they are doing and read your story, article, blog, vlog, podcast or press release. But so many thought leaders use boring headlines, or they don’t tell enough of the story to get people interested, such as “Chronic Illness.” Nope. Not gonna read it! Fortunately, good [...]

By | March 9th, 2017|Categories: Book publicity|0 Comments

What’s Wrong with Podcasts

  I’ve listened to a number of podcasts from several companies in the last week and I’ve come up with 10 things that tick me off as a listener. If you do a podcast, you’d be well advised to avoid these tactics, which, unfortunately, seem to be the norm rather than the exception. Long, boring introductions of the speaker. Just [...]

By | January 5th, 2017|Categories: Book marketing, Book publicity, Commentary, thought leadership|0 Comments