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PR Leads Blog

/PR Leads Blog

Cut Deadwood from Your Blogs, Articles, and Books

Editing – especially cutting words – is part of the writing process. Don't be afraid to cut words - if they don't add anything. Words that are unnecessary are called "deadwood." It is hard to delete words and sections. However, if deleting 1,000 words would make your book better, then that’s what you must do. Don’t mourn the loss of [...]

By | June 7th, 2017|Categories: Authors, Book publishing, Press releases|0 Comments

Writing a Book? Get Beta Readers

When I posted a notice in my ezine asking for volunteers to be beta readers for my new book, “How to Write Your Book in a Flash: The paint-by-numbers system for writing the book of your dreams FAST!” I was thrilled to have 10 people respond! Upon further reflection, I was surprised that 10 people actually knew what a beta [...]

By | May 30th, 2017|Categories: Authors, Book marketing, Book publishing|0 Comments

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press release. Perhaps that was so [...]

By | May 23rd, 2017|Categories: Book publicity, Press releases|0 Comments

Editing (and Cutting) Is Essential for Good Blogs, Articles and Books

Editing is part of the writing process. Someone once said that writing is really re-writing. That’s the truth. The first things you write will rarely see the light of day. That’s because you will revise, edit, cut, trim and add to your prose. It is hard to delete words and sections. However, if deleting 1,000 words would make your book [...]

By | May 16th, 2017|Categories: Authors, Book publishing|0 Comments

Leaning by Teaching

I presented a workshop to my local chapter of the National Speakers Association last week. It went really well. They always say the teacher learns more than the students. Here’s what I learned: Practical – There were errors on slides, like numbers not matching. I also realized some elements could be presented before others. What worked – I asked if [...]

By | May 8th, 2017|Categories: thought leadership|0 Comments

Speaking tips from Don Rickles

I caught Don Rickles’ act in Las Vegas many years ago. It was a very unique experience. While most people were dreading sitting in the front row so they wouldn’t get picked on, they needn’t have worried. He didn’t make fun of anyone in the audience. In fact, he didn’t tell one joke. Instead, he told a long, rambling monologue [...]

By | April 12th, 2017|Categories: Speaking|0 Comments