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PR Leads Blog

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Why Your Press Releases Don’t Get Attention – And What You Can Do About It

I recently heard a webinar guest talk about his latest way to get rich by using Twitter. Of course, he couldn’t just say “Use Twitter.” He had to say, “Press releases suck so use Twitter.” He wasn’t the first person to badmouth press releases in favor of another tactic. And he won’t be the last. But what I find interesting [...]

By | August 4th, 2017|Categories: Book publicity, Press releases, thought leadership|0 Comments

Book Marketing Lesson from Spencer Johnson, Author of “Who Moved My Cheese?”

You might not recognize his name, but you’d know his books: “The One-Minute Manager” and “Who Moved My Cheese?” Those books sold more than 20 million copies. The author, Dr. Spencer Johnson, died recently. Coincidentally, I downloaded the audio book of “Cheese” last week and listened to it on my walks. Here are key takeaways from a very successful author’s [...]

By | July 19th, 2017|Categories: Book marketing|0 Comments

Sell More Books with an Amazon Giveaway

Grace Allison Here’s a unique book marketing tip from Grace Allison: She did an Amazon Giveaway for five days July 1-5. “I gave away five E-books of the ‘Do You Have a Dream Workbook: 5 Keys to Realize Your Dream’ for a total of $16.25. The result was 151 new followers on Amazon and 151 [...]

By | July 11th, 2017|Categories: Book marketing|0 Comments

Cut Deadwood from Your Blogs, Articles, and Books

Editing – especially cutting words – is part of the writing process. Don't be afraid to cut words - if they don't add anything. Words that are unnecessary are called "deadwood." It is hard to delete words and sections. However, if deleting 1,000 words would make your book better, then that’s what you must do. Don’t mourn the loss of [...]

By | June 7th, 2017|Categories: Authors, Book publishing, Press releases|0 Comments

Writing a Book? Get Beta Readers

When I posted a notice in my ezine asking for volunteers to be beta readers for my new book, “How to Write Your Book in a Flash: The paint-by-numbers system for writing the book of your dreams FAST!” I was thrilled to have 10 people respond! Upon further reflection, I was surprised that 10 people actually knew what a beta [...]

By | May 30th, 2017|Categories: Authors, Book marketing, Book publishing|0 Comments

Getting Results from Your Press Releases

There’s breaking news about press releases: Calls to action should be placed in the second paragraph, according to Alexa Hoffman, PR Newswire’s product manager for US distribution reports. While calls to action have always been a part of a well-crafted press release, the feeling had been to put the call further down in the press release. Perhaps that was so [...]

By | May 23rd, 2017|Categories: Book publicity, Press releases|0 Comments