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PR Leads Blog

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Brand Extension: The Future of Reinvention

Heinz sells ketchup. When they decided to sell mustard, no one asked “Are you getting out of ketchup?” When they added pickles, no one asked, “Are you getting out of mustard?” Why? Because mustard and pickles are logical extensions of the Heinz brand: condiments. If Heinz tried selling cars, there’d be a lot of explaining to do! That’s because cars [...]

By | July 11th, 2018|Categories: Book marketing, Book publicity, Branding|Tags: , , , |0 Comments

Book-Selling University Publishes My New Course on “How to Improve Your Book with Beta Readers”

I'm proud to announce that Book-Selling University has published my new course BSU-181: “How to Improve Your Book with Beta Readers.” That puts BSU over the 50-course mark, and they will add at least four more courses over the next couple of weeks. Book-Selling University is sponsored by Publisher's Weekly, Ingram and, Bowkers. Check it out at https://bit.ly/2IAQn55 SaveSave SaveSave

By | June 29th, 2018|Categories: Book marketing, Book publishing|0 Comments

Write Social Media Posts that Get Action

  So many authors and speakers write horrible tweets to “humble brag” about their offerings. They write ridiculous messages like “So honored to be on Somebody’s show.” Or “Thrilled to speak to Wonderful group.” These messages are ridiculous because they violate the first rule of marketing success. They don’t answer the question: “What’s in it for me?” Frankly, no one [...]

By | June 21st, 2018|Categories: Book marketing, Book publicity, Branding, social media, Social Networking|0 Comments

Stand Out on LinkedIn

  When I work with my book coaching clients, I tell them that they can’t see their own errors. Everyone needs a coach. Even athletes who make millions of dollars a year need a coach to tell them they are favoring their right side and that’s why they aren’t hitting the ball properly. Because I am adding book coaching, developmental [...]

By | June 15th, 2018|Categories: Book marketing|Tags: |0 Comments

The Next Generation of Networking

For all you networking fans, here’s a new twist. Don’t forget to build your network with the next generation. I’ve been around forever and I know most of the people I need to know. But recently, I was interviewed for a podcast, a webinar and a telesummit by three people who were born after I wrote my first book in [...]

By | April 5th, 2018|Categories: Book publicity, Publicity, Publicity thought leadership, thought leadership|0 Comments

2018 Speaking Industry Trends

The speaking industry, like others, is facing constant change. Here are trends for 2018, according to Lois Cramer, owner of Book More Business who reviewed several trade groups’ reports. “What we know are that clients are seeking more interactive programs. They are asking speakers to use their social media channels to publicize meetings. Virtual programs continue to have a role [...]

By | April 5th, 2018|Categories: Presentation tips, Speaking|0 Comments