Publicity can be a great tool to build your webinar profits. Here’s a great way to get the press to promote your webinar!

  1. Write a press release and send it to reporters who cover your topic. There are many trade publications  – online and in print – that print notices of events. The press release should contain the essential information of your webinar, including:
    1. Title
    2. Date and time (include time zones!)
    3. The cost of the webinar. If it is free, say so. That’s always good!
    4. What topics will be discussed
    5. Who the appropriate audience is (perhaps by skill level, i.e. beginner, intermediate or advanced)
    6. How to register. List your website sales letter. Don’t list the front page of your web site. They might not find the link to register.
    7. Contact information, including your phone number, email and website
    8. Send this via email about a month before your event to online publications and blogs. Send this via email to print reporters about four months before the event. For a list of reporters, go to They have a database of more than 50,000 reporters in every vertical market you can think of. They are always looking for a good story to write about!