PR LEADS’ Official Guide to How to Write “How-to Articles”
With Dan Janal, Your Fearless PR Leader
Welcome to the PR Leads seminar on How To Write “How To” Articles. This is Dan Janal, the president and founder of PR Leads and I’m delighted to welcome you all here today. PR Leads of course is the best way, the fastest, easiest and most economical way for business experts to get publicity so they can build credibility to sell their products and services. You can find more information about how you can get publicity at http://www.prleads.com
In this session today we’re going to talk about my number one strategy for getting publicity. Now I’m sure a lot of you are thinking to yourself well obviously it’s going to be PR Leads, isn’t that the best thing in the world for getting publicity? Well, you know, it is but actually there’s something I like even better than PR Leads. This is a strategy that you will all be able to use as soon as we get going with this session.
So what is this strategy? This strategy is called “how to” articles. Some of you may know them as by-lined articles, or case study articles. Some of you don’t know what I’m talking about so let me explain what they are, what their role is and then we’re going to go into great detail on how to actually write them.
You see these kinds of articles in all of your trade publications, your B-to-B publications, your industry publications, and, occasionally consumer publications. But it’s most likely a B-to-B strategy. These articles are written by one person. They have a headline like “10 Commandants of…” or the “10 Things You Need to Know About…” or “7 Secrets of …” These articles consist of 500 to 1,000 words. They usually carry a picture of the author, not always but sometimes the do. They usually almost always have contact information about the author. The good thing is that you are the author so you can get your picture and your name here.
