Positioning Yourself as an Expert to Get More Publicity
With Joan Stewart, The Publicity Hound
Dan Janal: Welcome to the PR Leads Teleseminar, on “How to Position Yourself as an Expert for the Media.” This is Dan Janal, President and Founder of PR Leads. I’m delighted to welcome you to our session today.
For those of you who don’t know about PR Leads, I’m going to take about 30 seconds just to let you know what we do. So if we can help you, we would be happy to do that.
PR Leads is a service that helps experts get publicity, plain and simple. Every day we get upwards of 100 requests from reporters who are writing about everything from health and wellness to spiritual matters, to leadership in management, to personal finance, and how to raise your kids.
When we get a lead that matches your interest, we send it to you by email. You’ll see the reporter’s name, the publication they’re working for, their deadline, and a brief description of the article so you can see if it fits your needs. If it does, you respond to the reporter. If they like what you say, they print it. And I will teach you how to do that effectively when you sign up for the service. If you want more information about that, go to www.PRLeads.com.
I am delighted today to welcome my good friend Joan Stewart. Joan is known as The Publicity Hound, and her Website is www.PublicityHound.com. There is a lot of great information there. Joan is a frequent speaker at The National Speakers Association conferences, Book Expo, SPAN and lots of other book-related conferences.
She’s an expert on how authors can get publicity. She’s also an author herself. She’s written books. She’s written e-books. She’s written White Papers. She’s one of the great info publishers of our time and all I can say about Joan is she is full of content and lots of fun. I think this is the third or fourth teleseminar that we are actually doing together, which shows that your biggest competitors can also be your best friends. So welcome Joan! I’m delighted to have you today.
Joan Stewart: Thanks, Dan. Thanks for the great introduction, and welcome Publicity Hounds. You’ve come to the right place if you want publicity.
