Personal Branding: How To Turn Yourself Into A Success
With William Arruda, The Personal Branding Guru
Dan Janal – Welcome to the PR Leads session on Personal Branding: How to Turn Yourself Into a Success for solopreneurs, authors, speakers and consultants. This is Dan Janal, the President of PR Leads—we help experts get publicity. For more information about how we do that, please visit our website at www.PRLeads.com. This session is part of our PR Leads Audio Club, which is free to attend. Anyone who hears about it, we’re certainly happy to have you come to our sessions live at absolutely no cost. If you’d like to join our PR Leads Audio Club, where you can listen to all previous sessions, by your computer, and read all of our transcripts for all of our sessions, that’s a nominal $20 a month fee, and you can learn more about that—just send me an email to Dan@PRLeads.com. It’s my pleasure to introduce William Arruda, who is not only a PR leader, but he also the branding guru. He has done major branding campaigns for some of the world’s strongest brands, including Microsoft, J. P. Morgan, Chase, Disney, IBM and Warner Brothers. He’s been quoted everywhere in the U.S. and around the world. He’s based in France, because as he said, he can live anywhere there’s an airport so why not. Today we’re going to be talking about personal branding. Welcome, William.
William Arruda – Thank you, Dan.
Dan Janal – Thanks for being with us. Are you in Paris now?
William Arruda – I am.
Dan Janal – Great. What can you see when you look out your window?
William Arruda – Actually, nothing as exciting as the Eiffel Tower. I look at another, an incredible building, a 17th century building, but nothing famous.
Dan Janal – From your vantage point of looking back in history, let’s look forward to history for personal branding. We’ve heard about branding for corporations and such. Can you tell us what the difference is on corporate branding and personal branding and also why it’s important for authors and speakers and consultants and solopreneurs?
William Arruda – Absolutely. Really, the concepts are almost identical because what branding is about is, it’s about differentiation; it’s about standing out. When we think of Volvo, we think safety, and that separates Volvo from all other car companies in our minds. We as solopreneurs, or entrepreneurs, infopreneurs, whatever kind of preneur you are, we need to do the same thing. We need to separate ourselves from other people who seemingly deliver the same thing that we do. The concept of branding is really identical. How you apply it is a little bit different.
