PR LEADS’ Official Guide to Building Your Business with Joint Ventures
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Dan Janal: Well that’s great and I know that you’ve done a lot of these tele-seminars. In fact, Linda Hollander was telling me that you actually flew down to her seminar in Los Angeles, so you know people all over the world don’t you?
Habiba Abubakar: I do. I do. It’s all part of the networking and the joint venturing.
Dan Janal: Well that’s great. Well we want to tap your brains here. But first stop, several of us were wondering what time is it in London because it’s 2:00 central time in the U.S. What time is it in England?
Habiba Abubakar: It’s 8:00 at night. It’s 8:00 p.m.
Dan Janal: Okay. So we’re delighted that you are taking time out of your social life to help us today and learn more about joint venture marketing. Let’s start at square one. What exactly is joint venture marketing?
Habiba Abubakar: Well joint venture marketing is another term for strategic alliance and fusion marketing and cross promotions or even some people call them partnership marketing. It’s simply when two or more businesses combine their assets and resources. And what I mean when I say assets and resources is, their capital, their client base, their credibility, their reputation. So the two or more businesses would combine these resources to create a win-win situation that benefits the businesses involved and also benefits their clients at the same time. Now really joint venture marketing is about partnering with another business to leverage off resources that your business would otherwise not have.
Dan Janal: So what are some of the benefits of joint venture marketing? Why would we want to do this?
