The Official PR LEADS Guide to Making More Money In Less Time With Your Own Automated Shopping Cart
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Martin Wales: It’s really a system for building your business, building your customer base and building your prospect database. You really want to have the ability to find new prospects on a continual basis to get business. You want to sell more to your existing customers and to do that you really need to stay in touch with them. And then you want to sell higher priced items as you increase your relationship with your customers and turn them into clients. All of those things are built into My Easy Online Store. There’s a number of business processes built into that in terms of setting a referral system or an affiliate program where you can have other people selling for you. There’s also sales administration so you can do a lot of your accounting. You can look at what marketing campaigns are working. All those sorts of different business processes or departments that you have in your company whether you’re an individual or a small business, medium sized business, you can have all of those things in My Easy Online Store.
Dan Janal: It sounds like a very full featured program. It’s not just a system for accepting a credit card and approving a purchase like say Pay Pal or something like Commission Junction or Click Bank. It’s a lot more than that, isn’t it?
Martin Wales: Exactly, Dan, you hit the nail right on the head. Those things are really, your merchant account and your gateway those are the ability to say yes this is Dan Janal, that’s his address, yes he has a current credit card, yes he has a Pay Pal account and we can take funds from you to sell you our product or service. And, again, that’s just such a small part of what a lot of people call a shopping cart system. I would like to say it’s funny but it’s probably challenging to most people because as with most technology they buy it and they only use twenty percent of it. Your business will double or triple if you use just ten percent more of the twenty percent you’re using right now in this type of system.
