Dan Janal Interviews Susan Friedmann

This week's Coaching Wizard will be Susan Friedmann, the Trade Show Coach. We'll be focusing on what makes her marketing so successful. You can learn more about Susan  at:  www.tradeshowcoach.com

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Meet Susan Friedmann, CSP
The Tradeshow Coach

Susan Friedmann, Certified Speaking Professional (CSP), is a "how to" coach specializing in the tradeshow industry.

• She works with organizations who want to boost their exhibiting results by attracting new business at tradeshows.
• She designs and implements strategies for show organizers and exhibitors who want to retain and grow their customer base.
• She also works one-on-one with exhibit managers and conducts national and international presentations and workshops.

Originally from London, England, Susan has been a successful speaker, consultant and author for over 20 years. As an innovative, insightful and high-content speaker together with her extensive tradeshow experience and background, she is a popular expert choice presenter and trainer for corporations, associations and convention organizers worldwide.

A prolific author, Susan has written and published ten books, several of which have been translated into numerous languages.   Most recently, she compiled and published the latest books on exhibiting, the three volume, Secrets of Successful Exhibiting series, with over 30,000 copies in print. Her latest book “Meeting & Event Planning for Dummies,” was published in July, 2003.

Susan is a regular contributing writer to numerous professional and trade publications.   She has appeared on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg’s Small Business.

Susan is a National Board Director of the National Speakers Association, and a Certified Speaking Professional.   A CSP is a dedicated professional with a proven track record of continued speaking excellence. It’s the highest earned designation from NSA with less than eight percent of the total membership having achieved it.  

She was also a former adjunct faculty member at San Francisco State University, former contract speaker for Fred Pryor Seminars, and a past president of the American Marketing Association - Cincinnati Chapter.

In her spare time Susan enjoys practicing yoga, hiking, and works as a literacy volunteer for the Federal Bureau of Prisons.

"Thank you for having Susan on the teleclass today. The best advice I received was to really think about a niche and what industry do know well and focus on that.  Become the expert there and people will come to me!  Great marketing advice."

Elizabeth Hagen
Professional Organizer
www.ElizabethHagen.com

"Thank you so much for the teleconference this afternoon. It was filled with terrific content and great ideas. I liked that you were very specific about how you have become a success. You were very generous with your information."

Betsy Nicoletti
Author, 2006 Physician Auditing Workbook
Medical Practice Consulting
http://www.mpconsulting.org 



Click on this link to order the CD for $29.95.

Are you visual? Order the transcript for just $19.95.

Click on this link to order the transcript